“Okay, but what can she do?”
Work Samples & Case Studies
The Ask:
Use golf to get Gen Z/Millennials to consider the benefits of Amex Membership
The Challenge:
It’s harder than ever to get their attention because they’re not engaging with the full ecosystem of golf unlike tradition golfers
The Insight:
The traditional game and culture of golf doesn’t work for them - so they’ve created their own
The Strategy:
If they’re not in the existing ecosystem, let’s lean into supporting and enhancing theirs
Enable Play Your Way
The Ask:
Make Colgate synonymous with the Smile
The Challenge:
Colgate isn’t seen as distinctive and we’re not top of mind - we need to tap into the true ‘Power of a Smile’
The Insight:
Smiling is an act of bravery that disarms those around you and invites connection.
The Strategy:
Champion powerful smiles, even when it’s hard
Smile First
The Ask:
Develop an experiential event for 200+ editors and influencers to celebrate the biggest deodorant (re)launch of 2025: Dove Whole Body Deo
The Challenge:
No one really wants to talk about their pits, let alone their other bits, but when you’re worried about your stink, you shrink
The Insight:
If stink is about how we smell to others, scent is about how we smell for ourselves
The Strategy:
Dove’s Whole Body Deo invites attendees to take up space by celebrating your loudest, scentorial self
